Driving impact through design and innovation

I help organizations design innovative, user-centered solutions that drive meaningful impact for people, businesses, and the planet. With a Master’s in Service Design from the Royal College of Art (RCA), I specialize in combining research, systems thinking, and design methods to create seamless experiences that solve complex challenges and deliver value for all stakeholders.
At the World Economic Forum, I lead design operations and optimize user journeys for UpLink, a platform that connects sustainable entrepreneurs with investors and partners to scale their impact. By aligning internal processes with external user needs, I create efficient workflows and intuitive solutions that support the Forum’s mission to drive global change.
With experience across industries such as Luxury Hospitality, Consumer Goods, Intelligent Mobility, and Fashion, I bring a multidisciplinary approach to every project. My expertise in user experience design, service design, and sustainability helps organizations achieve their goals while addressing larger societal and environmental challenges.
If you're looking to create user-focused experiences, optimize workflows, or design scalable solutions, let’s connect. 
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