Belmond - Reimagining the Morning (and beyond!)
6-week Term 3 Project / Belmond's brief: Reimagine the morning and strategically meet Millennial guest expectations and needs. / Through the story of a Millennial couple celebrating a birthday at Belmond Caruso in Italy, we illustrated several research insights and a few design responses that can be developed further. / Team: Julia Rajnak, Ali Maggioncalda, Beibei Sun, Xuelun Fu.